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Place Management and Marketing Unit

place-marketing3

Chair: Gianpaolo Basile


Members:

Nicola Capolupo

Gandolfo Dominici

Nanuli Okruashvili

Nino Paresashvili

Vasja Roblek

Mario Tani

RESEARCH UNIT SCOPES AND DESCRIPTION

The objective of Place Management and Marketing research unit is to contribute to place management and marketing studies by looking at the territory as a System. Through an interdisciplinary approach. The unit aims to find new systemic solutions for a better place management.

The Territorial system emerges as a result of its capacity, its social actors and governance, and the analysis, creation and maintenance of relationships—the dynamics—between the territory components, both tangible and intangible ones, and its many and varied stakeholders.

These relational dynamics produce continuous and reciprocal adaptive behaviours among social actors who determine, influence, and adapt the vision of the territory. Systemic and complexity theory may supports decision makers in modelling the future scenario, taking choices regarding place management and place marketing.

Keywords: Place Management; Place Marketing; Systems Thinking Complex Adaptive Systems, Cultural Agency Theory

 
Business Systems Laboratory Via Circumvallazione, 77 - 83100 Avellino C.F. 92082020642